Episode 8

Franchise That! Franchising as an Expansion Strategy

23 min
Feb. 2nd, 2021

Dr. Ivan Zak and Ryan Leech welcome Rivers Morrell, the CEO of Vet Marketing Pro and COO of easyvet, to chat about franchising in the veterinary domain.

Topics discussed:

  • The importance of having a consistent platform with all data points together;
  • Growth opportunities in the veterinary consolidation market;
  • Franchising as a turnkey model;
  • Creating a work-life balance for franchisees and front-line staff;
  • easyvet’s plans for future growth by geography


rivers morrell
Rivers Morrell
CEO of Vet Marketing Pro and COO of easyvet
ivan zak
Dr. Ivan Zak
DVM, MBA, CEO at Galaxy Vets
ryan leech
Ryan Leech
Head of Business Development at Galaxy Vets