Episode 8
Franchise That! Franchising as an Expansion Strategy
23 min
Feb. 2nd, 2021
Dr. Ivan Zak and Ryan Leech welcome Rivers Morrell, the CEO of Vet Marketing Pro and COO of easyvet, to chat about franchising in the veterinary domain.
Topics discussed:
- The importance of having a consistent platform with all data points together;
- Growth opportunities in the veterinary consolidation market;
- Franchising as a turnkey model;
- Creating a work-life balance for franchisees and front-line staff;
- easyvet’s plans for future growth by geography
